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|Posted by Park Place Realty Network on November 28, 2022 at 3:45 PM|
In order to be a successful real estate agent, it is crucial to understand what lies behind a successful buying or selling process. Furthermore, it is essential to recognize what your client needs and expects. In other words, you are not just dealing with a property transaction. You are also helping your client come closer to achieving their goals and dreams. And anything that can help you help your clients do that is a skill, tool, or resource worth having. For this reason, we will discuss how real estate agents can benefit from self-storage.
Not many real estate agents know that having access to a self-storage unit can come a long way. Depending on the market conditions, you must make the property listings as appealing as possible. So, in a seller’s market, you want to make the property eligible for sale as quickly as possible. The opposite is also true. You want to cater to buyers in a buyer’s market by making the property shine with its full potential.
Both situations require work and effort on your and your client’s behalf. However, you can make the whole process much smoother and more efficient if you have a self-storage unit. Let’s look at the variety of ways you can benefit from it.
Staging homes is much easier with a self-storage unit
Staging is an oft-relied-on real estate market strategy because it streamlines the selling process. In this day and age, many, if not most, buyers browse homes online. And an attractive interior is a must for marketing a property through appealing photographs. So, if your client wants to consider staging, you should ensure it is done right. Furthermore, staging helps the seller reach serious buyers as staged homes sell faster and for more money.
Buyers can see the home's potential more easily if it is already tastefully decorated and renovated. So they can imagine themselves living in that home much easier. Staging a home is a lucrative, intelligent move that benefits both sides of the selling process.
In most cases, your clients will expect quick and efficient service on your part. This is mostly due to the fact they have fixed deadlines when they have to move in or move out of their home. Aside from a storage unit, another way to cater to your client's needs involves collaboration with a respectable moving company, as suggested by the professionals from müv | Trusted Florida Movers. Spreading out your professional network and offering more than your typical real estate agent services will improve your client’s overall experience of working with you.
How can a self-storage unit help with staging?
However, you cannot expect to execute a good marketing strategy if the home is cramped with old or unsightly furniture and decoration. In most cases, you have to make adjustments to the current layout of the homeowner, even if they still reside in the home.
So, staging has to fulfill certain aesthetic and practical expectations, and a self-storage unit can help you do this. Basically, with a self-storage unit, you can store away all the items in the home that might not fit into the typical clean-cut, depersonalized, neutral standard of staged homes.
Also, storage units come in a variety of sizes and satisfy a range of purposes. As a real estate agent, you might not find the rather small 5x5 units rather useful, so it makes more sense to go for at least a 10x10 unit. These units can easily fit in large pieces of furniture and decoration. So, make sure you choose a storage unit that can accommodate the usual quantities of furniture that your clients need to store away.
You can declutter the home thanks to self-storage
You can help your client make the best out of their home by transporting all personal belongings, artwork, or furniture that is outdated, delicate, or inadequate to the self-storage unit. In this way, you can guarantee the safety of their belongings while, at the same time, improving the outlook of a quick and easy sale.
If you happen to need help with transporting surplus furniture to your self-storage unit, you can solve this problem by contacting a local Orlando moving company. With the help of experienced and flexible movers, you can reach any part of the city in no time. In this way, you can speed up the beginning of the staging process and, in turn, the overall home purchase process.
Furthermore, it is not just the living area of the property that you should declutter comprehensively. Even though it may be the main selling point of the home, it is important not to neglect other areas of the property. For instance, you can also tidy up the garden and backyard area. So, a self-storage unit can also help you improve the curb appeal of the home.
The same applies to storage areas that the home possesses. Even though that is essentially their purpose, stuffing furniture and home decor in the attic, basement, garden shed, closets, and other storage space that the property has is actually not such a good idea. Many homebuyers want to have an accurate assessment of the amount of space they have at their disposal.
You can use the self-storage for your own purposes
Storage units are also invaluable when it comes to the organization of your own workflow. It is much easier to take control of the logistics of placing “For Sale” and “Open House” signs to mark available properties. In fact, real estate agents can benefit from self-storage by developing their signage game even further. So, you can expand the variety of signs to directional signs that will guide potential homebuyers to the property. And considering these kinds of signs have to be large to be effective or noticeable, you will need a storage unit where you can easily access them at any time of the day.
Written by: Lisa Roberts with US Moving Experts
|Posted by Park Place Realty Network on November 2, 2022 at 4:40 PM|
Whether you’re a real estate developer or a real estate agent, you should know that selling new construction is not easy. New homes may be appealing to some potential buyers but not to all. There will always be those that prefer an older house with a history and charm. At the same time, some clients are only interested in new homes. But even if the new construction is in line with all the current home design trends, that’s not a guarantee it will sell. Things like the architecture, the amenities, the location, and the price will always influence homebuyers. So, to give you a helping hand, here are some tips for selling new construction to potential clients.
No. 1 If you’re a real estate developer, you should partner up with a real estate agent
We’re not saying it’s impossible to sell new construction independently. However, as a real estate developer, you already have a lot on your plate. That means you won’t be able to dedicate yourself to the selling process fully. That’s why partnering up with successful real estate agents is one of the best tips for selling new construction to potential clients. Moreover, these professionals have knowledge and experience in the field. Therefore, they know how to attract potential buyers and negotiate a great price.
No. 2 Using 3D renderings is one of the best tips for selling new construction to potential clients
Nowadays, people often buy homes while they are still in construction. Sometimes it’s the location that attracts them. Other times, it might be the price. Regardless, the sooner you attract potential clients, the better. But how can you determine people to buy something they can’t see? With the help of technology, of course. 3D renderings show potential clients how the new construction will look on the outside and the inside once it’s finished. You can even provide 3D renderings of the furnishings, similar to staging. All of this will help clients imagine themselves living there.
No. 3 Price it correctly
The price is critical when selling new construction. There’s no doubt that you want to make a big profit, but overpricing a property is risky. It will likely stay on the market for a long time, during which you’ll lose money. On the other hand, underpricing is bad for your business. Therefore, you have to price it correctly. That entails doing market research. You have to identify the market price of similar properties in the area. You should also take into account the average household income in the area. Plus, you should identify your local competitors and the prices they offer.
No. 4 Identify your target clients
You should have thought this through if you’re a real estate developer, you should have thought this through. After all, you should build new construction with a target client in mind. Otherwise, you won’t be able to satisfy their needs. However, if you’re a real estate agent selling new construction, you must work with what you’ve got. Therefore, you must determine which type of client would be the best fit for that property. For example, you can target young families, single people, or seniors.
No. 5 Staging is key
The benefit of new construction is that you don’t have to do any repairs or updates before the sale. Everything is new and shiny once it’s finished. Plus, since it’s empty, potential buyers can imagine how they would furnish and decorate it. However, this can also feel a bit overwhelming to some clients. It’s like putting them in front of a blank canvas and asking them to paint it. That’s why the consultants from miamimoversforless.com advise you to do a bit of staging. But don’t worry, you don’t have to furnish it. Just use floor plan renderings and virtual staging. You can walk clients through each room and show them what it could look like.
No. 6 Market the new construction
It doesn’t matter if you’re selling the most beautiful property in the area if homebuyers don’t know about it. Therefore marketing is critical. There are many marketing strategies to choose from, and you can apply more than one. However, you have to think about your target clients. If they are young, then digital marketing is your best option. Specifically, you should focus on marketing the new construction on social media. Nevertheless, if your target clients are seniors, you should use digital marketing and traditional strategies. For instance, make some flyers, newspaper listings, the word-to-mouth strategy, etc.
When it comes to marketing new construction online, there are certain things you should consider. For instance, first-time homebuyers in Florida probably need to become more familiar with the location. Therefore, you should give them some insights into the neighborhood. After all, the location is often more important to buyers than the property itself. You should also provide high-quality videos and 3D renderings to encourage remote homebuying.
No. 7 Make sure potential clients can afford it
Now that you’ve done everything to attract potential clients, it’s time to get to business. Namely, once you meet clients interested in placing an offer, you should first ask about their finances. It might not seem very polite, but it’s necessary. Because if they can’t afford to buy the property, you’re wasting your time. Of course, you’ll rarely find clients that can afford to pay out of pocket. After all, the prices are pretty steep. However, you should ensure they have been pre-approved for a loan. To be safe, you should work closely with the lender and the buyer’s real estate agent until the closing date.
These tips for selling new construction to potential clients can benefit real estate developers and real estate agents. However, as previously mentioned, real estate developers have much to gain from partnering up with agents. If you market it right, you can sell new construction before or after it is finished. Use technology to your advantage and show potential buyers what their future homes will look like. It’s just like staging old properties, except it’s all virtual.
Written by: Lisa Roberts with US Moving Experts
|Posted by Park Place Realty Network on April 12, 2022 at 5:50 PM|
Going through the plethora of time management literature out there might seem like a good start if you are entering the world of real estate. However, most new real estate agents are unaware that time management involves more than being merely punctual. Thus, it involves more than a simple plan of your workday. Rather than working faster, time management tips for new real estate agents include strategies that will help you use your time more efficiently.
So, prioritizing, placing your focus the right way, and making good decisions are more beneficial skills than simply increasing your hourly productivity. Hence, we will discuss what successful real estate agents do and don’t do so that you can align your day with the work ethic of the best in the industry.
1. Set up a good foundation
One piece of advice that can help you start off your RE agent career with success is committing to a realistic and consistent workflow. So, it helps to know which direction you want your career to go. And to set a direction, you need to know what kind of RE agent you want to present yourself as right from the start.
For instance, by focusing your attention on a certain niche, you will be able to take control of your future planning more confidently. So, it is always better to become specialized for selling or finding properties in a certain city or neighborhood than juggle several different markets simultaneously.
Similarly, it makes sense to start your RE agent career within a particular sector such as commercial RE, residential, rental… Of course, you can continually expand your domains of interest later, but for the time being, it makes sense to develop within one RE market or community. In this way, you will be able to manage your time as your attention and tasks won’t become too overwhelming for you to handle at the beginning of your career.
2. Have a routine and stick to it
Aside from deciding what you can offer as a real estate agent, it will be of use to stay consistent with your decisions. This means you should devise a clear-cut, realistic routine you can follow right from the start. So, make sure you always get up early at a fixed hour, eat well, and stay focused and energized. This is especially true if you are relocating to a different neighborhood in order to start your real estate agent career. Moving to a new city alone is scary, but it's even scarier when you are about to start a brand new job. So, if you are a newcomer, there are ways you can settle into your new home, your new job, and your new career.
Also, consider that real estate agents do not have fixed working hours. This can be a blessing in disguise or a hurdle you will have to overcome. For instance, if you are used to doing a 9 to 5 job or the usual 8-hour shift, you might be surprised that the typical real estate agent's day may not look anything like it. So, set down a time for each task that you have. It will help you manage your time without dragging your workday to infinity. Being focused on a routine that you can abide by is one of the greatest time management tips for new real estate agents to remember.
3. You can organize your week in ‘time blocks’
The problem many new real estate agents face is precisely the self-management scheme that might make them less efficient due to the inconsistencies in their activities. One day you might do showings the entire day, and the other, you might fill out paperwork. You probably won't have a definitive, repetitive routine (which is tricky). A rough timeline will help you get to grips with the demands of working as a real estate agent.
Hence, you can devise 'time blocks' instead of doing your responsibilities in one day. For example, you can designate Mondays and Wednesdays for the showings and Tuesdays and Thursdays for tracking and uploading listings.
This kind of block schedule will allow you to ease into your new career, particularly if you are setting up your agency. At this phase, asking for help can also make things easier. So, if you are moving to a different city, consider making this process easier for yourself and hiring a capable moving company such as Pro Movers Miami that will help you settle into your new routine as soon as possible.
4. Don’t spend too much time online
Sure, as a rookie RE agent, the internet can come in handy. You can use social media to spread the word about your practice or your offers. This is not to say that word-of-mouth advertising isn't crucial for expanding your influence. The best course of action is to keep your internet activities automated as much as possible. This will help you reach your target audience without getting sucked into social networking wormhole. An excellent way to have a higher reach is to hire an SEO expert that will help you with lead generation and other important parameters that can position your website competitively. For instance, you can add an AI chatbot to your website to allow visitors to get in touch with you easily.
5. Delegate if needed
One of the most useful time management tips for new real estate agents is to ask for help if they need it. Although being ambitious and self-sufficient is invaluable, it can actually get in the way of your time management. Any plan or schedule you set out for yourself could be in vain if you cannot accomplish your tasks in time. In that sense, at least in the beginning, you can delegate it to someone else so that you can commit to something more important.
Written by: Lisa Roberts with US Moving Experts
|Posted by Park Place Realty Network on March 24, 2022 at 1:05 PM|
As a real estate agent, it is paramount that you tackle marketing with due care. And while most agents are aware of the importance of social media and email marketing, few realize the importance of word-of-mouth advertising. And, even amongst those that do, few can articulate the actual benefits. Well, to help combat this, we will use this article to elaborate on word-of-mouth advertising for agents. Interested? Keep reading.
Understanding the basics of word-of-mouth marketing
At first glance, you may think that word-of-mouth marketing is simply having your clients recommend you to their friends and family. And while this is an integral part of it, it is worth noting that word-of-mouth marketing entails a bit more than that. By tackling it properly, you ensure that your clients become a part of your marketing, not just passive observers.
Can you work on it?
If word-of-mouth marketing were simply getting recommendations from prior clients, you would not have to work much for it. Having a good rapport and making a generally good impression would be all you need. But, since word-of-marketing entails a bit more, you should be aware of different methods of improving it. What is important to remember here is that it, just like any other type of marketing, is an investment. As such, it stands to help you find new clients. But only if you tackle it with due care and research.
A big part of word-of-mouth marketing comes through online efforts. While it is terrific for your clients to hear about you directly from their friends, it is also quite helpful for them to find out about you from other clients. And the easiest way to make that happen is to make reviews easy to see and easy to leave. Try to remind and encourage every client to leave a review after working with you. Google and Yelp are clear choices for reviews that you can later copy and post on your website.
The critical thing to remember is that every review is helpful. Good ones will show you in a good spotlight and help build your brand as a capable real estate agent. Poor ones will help you learn from potential mistakes and help convince your audience that you are trustworthy. One thing good real estate agents never do is to argue with poor reviews or try to have them removed. By doing so, you put yourself in a lose-lose situation. Where gracefully accepting a poor review only stands to show you in a good light.
Referral programs are also an effective way to use word-of-mouth marketing to your benefit. It would be best if you found companies that have a natural connection with real estate. These are usually moving and storage companies, but you can also call plumbers and other maintenance specialists. A referral program entails that they will recommend you to their clients, and you'll recommend them.
For instance, clients will likely have to find a moving company if they are selling their property. And you, the savvy real estate agent that you are can give them advice on finding the best fit for what they need. By understanding the client's needs, you can help them solve relocation problems more easily. And the more you work with local companies, the more you will know which ones to recommend and which ones to avoid. The one thing you really ought to avoid is connecting yourself to subpar companies.
Benefits of word-of-mouth advertising for agents
While there are other methods to improve word-of-mouth marketing, those as mentioned earlier are the ones most commonly used among real estate agents. So, to help you get the whole idea, we will now cover the benefits of word-of-mouth advertising for real estate agents.
Finding more customers
The unique thing about word-of-mouth advertising is that clients don't perceive it as traditional marketing. With standard marketing, you have to convince customers that you are worth working with. While with word-of-mouth, other people do it for you. As such, clients often perceive word-of-mouth as far more trustworthy than traditional marketing. This means that the people who hear about you from previous clients or through referral programs with companies like nwmoving.com and others are far more likely to employ you.
Better rapport with future clients
Another benefit is that the clients that come to you due to word-of-mouth advertising already have a positive image of you. If it were simply up to standard marketing, you would have to work harder to make an excellent first impression. Just because a customer called you does not mean that they trust you. And during their first meeting with you, they will make up their mind whether you can help them or not. Meanwhile, with word-to-mouth, an excellent first impression is pretty much guaranteed.
Even if it does not necessarily lead to new clients, word-of-mouth marketing will help you tremendously with brand growth. The more people talk about you, both online and in-person, the more established you will become in the local area. And before long, you will have companies looking to make lucrative referral deals simply to benefit from being associated with you.
How important is word-of-mouth advertising for Agents - Final thoughts
By now, it should be pretty evident that real estate agents need to invest in word-of-mouth marketing. In fact, few other marketing strategies are as effective as word-of-mouth advertising for agents. The only thing to remember here is that you need to tackle it with due care. This means researching your niche market and seeing how to best place yourself. And it also means answering any client request, comment, or review that you happen to come by. Your clients need to feel that you are constantly communicating with them and that you are more than willing to help them. The more they feel that you are a part of their team, the more willing they will be a part of yours.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on March 2, 2022 at 12:55 AM|
Buying a house is the biggest investment in everybody's life. That's why it's normal for buyers to feel anxious, excited, and indecisive thought the whole process. After all, it's one of the most important decisions to make in life, so they want to feel confident they're making the right one. When overwhelmed with so many options and information, it's common to get confused and question everything. Therefore, as a real estate agent, you have to find a way to communicate with clients properly. You need to understand the reasoning behind their indecisiveness and help them get through it. That's why we've prepared some helpful tips for working with indecisive buyers. So, keep reading to find out how to make the whole process smoother.
Stay on top of what they know regarding real estate
Nowadays, you can find information about anything - everywhere. We are all just a few clicks away from anything we want to find out. With that said, homebuyers usually start their own research about real estate trends as soon as they decide to buy a home. This process begins long before they decide to hire a real estate agent. Therefore, your job is to find out what they already know and further build on this.
One of the biggest problems is that buyers will listen to everybody - random people online, their friends, neighbors, to family. Unfortunately, none of these people are actually experts in real estate. So, your clients might easily get indecisive because of some false information they heard from someone that's not competent enough.
Working with indecisive buyers means you'll have to learn where they gather their information and understand the core of their indecisiveness.
Use your knowledge to educate them
The best way to cure this indecisiveness in your buyers is by educating them about real estate and the current trends. As we said, they gather their information from everywhere and everyone, so it's your job to lead them towards the right sources. As a professional real estate agent, you have vast knowledge on this matter. So, use it to guide your buyers toward making the right decision. After all, you are your client's advisor.
You should be able to back up everything with facts and examples. Once your clients realize you know what you're talking about, you'll gain trust. Having a trustworthy and reliable real estate agent by their side means everything to clients.
For example, you can suggest your clients visualize themselves living in a house they're visiting. Tell them to think about where they would put furniture, what decoration would go with the house's style, etc. This is a great trick that will help them see if this is a good fit for them or not.
Additionally, according to City Movers, this trick can also come in handy on the moving-in day. The clients can tell their movers exactly where they want their things to go.
Be professional yet friendly
The last thing indecisive buyers want is a pushy and unprofessional real estate agent. They want an expert who will listen to their wants and needs and advise them about their situation. This means you'll have to strike a balance between being professional and friendly. Indecisive buyers are more likely to listen to everything you have to say if they feel like you're there for them and not just to make a sale. They need both a friend and an adviser in you.
Therefore, make sure you're always honest with them and show them that they are your priority. This way, they will know they can trust you and your suggestions.
Always offer alternatives
Too many options on the market often cause clients' indecisiveness. However, your job as a real estate agent is to find a few properties that check almost everything from their wishlists. When we say find a few properties, we mean give them a choice between 3 or 4 houses that match their needs and wants. The more houses they see, the more indecisive they will get.
Therefore, 3 or 4 houses represent the perfect middle ground. You will show them a few alternatives and use your knowledge to explain the pros and cons of each property. The important thing is not to force one property on your clients. Instead, offer them your professional and honest advice and give them solutions to potential problems.
For example, if they're indecisive because of the location, provide them with information about the neighborhood, transportation options, community activities, etc. You can even suggest a local moving company and tips on speeding up the moving process. If they like the house and you offer them some tips on this, they will feel more confident about making a final decision.
Be understanding about their feelings
Another tip for working with indecisive buyers is being patient and understanding about their feelings. If they feel like you are just there to sell them a house for your own profit, they won't cooperate at all. Therefore, you need to listen to what they say and show them you understand why they're feeling indecisive about buying a house.
Many clients are indecisive because they don't have a clear idea of what they want. By giving them space and showing them you're accepting of their process, they will eventually set clear goals and become more decisive. Maybe you won't have clear answers at the very beginning, but if you understand that your clients need more time, they will let you guide them.
Final thoughts on working with indecisive buyers
While working with indecisive buyers can be challenging, knowing it's not impossible is important. There are many ways you can guide them through the process of buying a house. As an expert, you should rely on your knowledge and shower your clients with facts and advice. Additionally, show them you're understanding and that you're there to help them no matter how they feel. This will show them they have a trustworthy and reliable real estate agent by their side. As a result, you'll be able to lead them towards making the best possible decision. Are you ready to do it?
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on January 25, 2022 at 2:05 PM|
Numerous sales strategies are trending in the world of commercial real estate right now. However, it takes some research and consideration to choose the one that is best for your client. After thorough research, weighing out the pros and cons is perhaps the only way to sell the property at or above its market value. Keep in mind that property owners tend to gravitate towards the cheapest and least time-consuming methods of sale for commercial properties. However, taking such routes may be astoundingly ineffective. That is why successful real estate agents never go for the most obvious selling strategy.
Sale at a fixed price is not the best method of sale out there
An essential aspect of the selling process to keep in mind is the contingency of the marketing campaign on the selling strategy. Likewise, the usual ‘sale at a fixed price’ method is simply not applicable to all contexts, especially in commercial real estate. Experienced real estate agents in your area will be aware of this, so be cautious and explore other options carefully. Your clients will rely on your research skills, judgment, and expertise, so never lose this out of sight. But no need to worry. We are here to introduce you to the most effective commercial property selling strategies and the situations in which you can use them. So, let’s take a look.
Sale by private treaty
This sale method is also referred to as the ‘float and home’ method. Namely, the asking price is set very high at first. The idea is to allow the buyer to lower it, but only to work in the seller’s favor. This means that the seller is in control during the listing process and the buyer during negotiations. However, the given method allows the real estate agent to ‘haggle’ during negotiations. Yet, you must have the necessary negotiating skills and experience.
If you choose this method, prepare yourself and your client for a potentially drawn-out marketing campaign. Following this selling strategy, you want to maximize the property’s exposure to the greatest number of buyers. Selling to the first bidder out there usually results in a non-lucrative sale. However, as we mentioned, waiting for an adequate offer might drag out the promotion of the property.
Use the treaty method carefully
Undertaking this strategy can be a double-edged sword. On the one hand, you might be able to drive the buyer to accept a higher price. On the other, you are risking selling the commercial property under the market value. As a result, most experienced commercial real estate agents tend to avoid this method of sale. This is particularly true when the market is saturated with good property listings. In other words, resort to this method only if the property has a lot of potential and the local market is unusually quiet.
Also, take into account that you might have to go through several rounds of negotiations. The longer the commercial property lingers on the market, the more it is depreciated from the point of view of all the parties involved. Sometimes it happens that the interested party even backs out of the negotiations.
This can seriously damage the seller’s plans, especially if they have set the moving out date. A remedy to this problem can be to hire the services of a moving company such as orangemover.com as their experience and flexibility can help you find a way around this problem.
There is even a term established to describe such properties - lemon. The high pricing or too much time spent on the market puts off buyers like a domino effect. This sour situation is something you should avoid at all costs. So, make sure you don’t overinflate the asking price, as it might entirely extinguish the buyers’ interest.
Sale by tender
Selling a commercial property using this method allows you to remove the asking price entirely. As the interested buyers come forward with their offers, their value estimates can surpass the property’s expected or actual market value. This is one of the most popular methods of sale for commercial properties currently.
However, many first-time buyers may not be as skilled when it comes to tenders. Hence, they may hesitate to get involved. This means you will lose out on this portion of potentially interested parties. Before you list the commercial property for sale by tender, take that into account.
In addition, the waiting time between putting your home up on tender and closing might put off a portion of buyers on the lower end of the market. Renovation or relocation to a commercial property is typically much more demanding than residential properties. That is why most buyers want to wrap up the purchase as soon as possible. If you encounter a delay due to tender competition, it is best to find a company that ensures flexible and easy transfer to the new facility.
Sale by public auction
Finally, there is the sale by auction. The initial period of exposure of the listing on the market is most important. The sale by auction method takes advantage of the novelty of the listing and the interest it creates. The seller calls the shots here rather than the buyer. How so? The buyers have to conform to the auction terms in that there is a strict deadline for placing the offers.
Note that the advertising in this selling scheme is intensive in the first month or so. It is also very widespread. In most cases, the marketing goes beyond the state’s borders, sometimes even internationally. With that said, it makes sense to join a referral program that can connect you with experienced commercial real estate agents abroad. This kind of exposure will help you attract only serious buyers. This is one of the best methods of sale for commercial properties as it stimulates competition. Hence, it brings several benefits to your clients.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on December 20, 2021 at 4:15 PM|
After so many properties sold during the busy summer season, the Christmas holidays are typically when most professional real estate agents decide to take a break from showings, exhausting negotiations, and closing deals. So, as expected, there is a noticeable slump in the number of properties sold during Christmas. Nevertheless, it is best to devise a tenable Christmas real estate strategy so that you do not lose out on any lucrative sales over the holidays.
Of course, it is perfectly fine to reduce your activities and get a well-deserved rest during the Christmas festivities. However, it may be a grave mistake if you completely let yourself go. Sure, homebuyers prefer the spring and summer seasons to venture into buying a property. Yet, this does not mean winter should be underestimated. Even if there are not as many sales going on, you should still use the time to expand your influence and reach. For instance, you can try out a real estate referral program and see if you can share or attain new clients from other real estate agents.
Admittedly, you may not have as many opportunities to close a sale during the holidays. But precisely because you do not have any other responsibilities on your agenda, wintertime is the perfect season to perfect your marketing and customer satisfaction strategies. This kind of foresight will allow you to reap the benefits come spring as you attract new clientele over the winter. So, let’s take a look at a few strategies that can help promote your real estate services this Christmas.
Think about ways to improve your marketing
Just as people set down their New Year’s resolutions, many real estate agents use the Christmas holidays to anticipate what the next year may bring to them. Hence, it makes sense to critically analyze the extent to which your marketing efforts for the year paid off. In other words, assess the return on investment each marketing strategy brought to you and think ahead. What could you do this year to improve your reach, finances, and reputation? We have a few ideas on how you can improve your standing:
Update your website
Your online presence can be a good and efficient way to attract new clients next year. Use your website to put forward a recap of this year’s achievements. Yet, you can also present a few calls to action or overviews of future projects to entice interest. Potential clients will probably appreciate your online presence and proactive communication with your audience. Also, if your website is still not optimized for mobile phones, this is the perfect time to do so.
Keep in touch with your (prospective) clients through email marketing
Generating leads through an email marketing campaign is all the rage these days and for a good reason. Email marketing is an excellent way to expand your influence and get in touch with prospective (and current) clients. You can appeal to your email contacts with a simple but memorable holiday greeting card. Of course, be sure to integrate something useful for your clients into the email.
A short and sweet introduction to what you can do for them is a great way to show off your practices. You can also include an entertaining overview of current and future real estate trends. This is a good way to entice interest even in those people who may not have thought about purchasing real estate in the first place.
Or, you can make their planning easier by sending out a list of trusted moving agencies that do relocations in your area. Knowing that hnmovers.com, for instance, does short and long-distance relocations in Maryland should help the client devise a relocation plan in time and make them appreciate your help and resourcefulness.
Stay active on social media
So, even if you plan to take a break this Christmas, not everything has to go to a standstill. Your social media posts and activities are a subtle way to promote your services, give advice, and show what lies in store after Christmas in an approachable way. What’s more, you can choose which audiences you want to reach based on your plans for the following year.
Remember, the sky’s the limit when it comes to advertising through social media. But, just as with email campaigns, it makes sense to devise your social media marketing strategy so that it gives people something of value. Quirky Christmas ads are perfectly fine, but they can only take you so far. A better approach is to educate your audiences and provide relevant information.
For example, you can make a video explaining common staging mistakes, how to ‘winterize’ their home this Christmas, or office equipment packing strategies for an easy and stress-free transfer. Feel free to share industry tricks and insights in short, entertaining packages. Your efforts and real estate enterprise will stick to the hearts and minds of the audience.
Remind clients you are active during the holidays
All of the aforementioned real estate marketing strategies have a definite purpose. Namely, they serve to remind clients that you are available and active during the holidays. Hence, your marketing should be directed toward reassuring your clientele that they can still purchase property or list their homes for sale with your help. A single quick note or email newsletter could just as well turn into a gratifying project. So, if you have not tried this Christmas real estate strategy so far, now is a perfect time.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on November 30, 2021 at 4:05 PM|
Becoming a real estate agent takes a lot of work and dedication. It is a profession you take home, not a 9-5 job that you won't think about during the off hours. However, the real question is whether you wish to separate the two. Do real estate agents need a physical office or are they better off handling their obligations from home? Although a complex subject, we're here to look at some facts that will hopefully help you reach a satisfying decision.
Whether real estate agents need a physical office is subjective
The first thing you should know before asking yourself whether RE agents need a physical office or not is whether this matters. Of course, you should do your research and come up with a decision that's reasonable and right. However, just as you become a real estate agent not only because of the statistics and objectively positive sides of this profession but because you enjoy it, you need to do the same here. All this to say that you should look at all the pros and cons and weigh in both sides, but make your final decision based on what you feel is best for you.
The most critical RE work happens far from the office
Not many people outside this line of work realize that a lot of what we as agents do happens outside the four walls of our offices. Of course, there's quite a bit of paperwork and dull obligations we need to do daily. However, communication with clients and connections with professionals in our line of work make us great and decide whether the job is done well or not. Most clients never even make it to the office of their RE agent. Nowadays, most deals are done over the phone, over a cup of coffee, or, ideally, over the internet. Of course, the most critical part of any RE transaction happens inside the property at hand. It all makes you wonder whether real estate agents need a physical office.
Accessibility is key
Being accessible to your clients is a great part of any real estate agent's job. In fact, this is one of the essential qualities clients look for while searching for a real estate agent. It means that you need to be as easy to reach as possible, whether you own an office or not.
Are digital signatures a real thing?
Many RE agents, especially those that have been in the game for a while and like to keep things traditional, wonder whether digital signatures have real value. This would be something that would genuinely make working from home rather than in an office easier. It's also something that could open doors for you if you wish to sell long-distance. You'll be happy to know that digital documents are perfectly valid and legally binding.
Finding common ground
If you haven't made up your mind about whether real estate agents need a physical office and wish to relocate your office to your home, that's perfectly fine. It's a great in-between option. You'll still have a place that you go to for work, but it won't be as obviously limiting and confining. But make sure to plan the office relocation properly to do it with ease. If you organize well and hire the necessary help, you will do it in no time and without sacrificing your work.
You can work remotely during this time
While your office is being moved, it's an excellent opportunity to see how well you'll work from home. Pick any room in your house that's quiet and isolated, and try to work from there. It may not go smoothly in the beginning, but you'll get used to it.
Find reliable movers
Look for a good moving company that'll help you achieve this in a short timeframe so that you can start your work as soon as possible. If you need advice on finding movers, experts at simplifystorage.com suggest beginning your search online. Check online databases, pay attention to the reviews, and visit the company websites. This search will help you weed out all the sketchy companies. When you narrow down your options to a few reliable companies, ask them to provide you with a moving quote. Then compare the estimates and the services they offer and pick the company that will give the best value for your money.
Advantages of having an office
There are certain advantages of having an office as an RE agent that you need to consider.
● Separate work from home
You'll be able to separate work from home more easily if you own a physical office that's detached from your home.
● More productivity and motivation
Having a physical place that you know is meant only for work is proven to help us concentrate and do what we need.
● More privacy
If you have a large family with small children, working from your home can be stressful. By having a physical office, you won't have this type of distraction.
Advantages of working wherever you feel like it
Of course, a good real estate agent knows what works for them. Here are some positive sides of working from home or any other place.
● No commute-related stress
Stressing out over commuting to work is a prevalent problem. It not only wastes your time, but it can also cost quite a bit. If you were to work remotely, this wouldn't be an issue.
● You'll save some money
As we've mentioned, you'll save money on commuting. However, that isn't all. When you work from wherever is convenient, you won't have to spend a lot on eating out, fancy clothes, childcare, coffee, etc.
● More time for family
If you decide to work from home, you can have more time for your kids and loved ones. Especially if you don't mind taking some calls during a family day, your options are endless.
Always think about your clients
Before you make your final decision about whether real estate agents need a physical office or not, there's one more thing to mention. Although you should always put your needs first, think about what's good for the business. What will be the best thing for your clients?
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on November 5, 2021 at 3:15 PM|
It is relatively common to have your vision, and thus, business strategy on how you need to do your job as a real estate agent. Yet, there are numerous skills and characteristics that an accomplished real estate agent should have. For starters, being informed, patient, and diligent when it comes to satisfying your customer's needs is a must. Furthermore, you need to be a consummate marketing expert to attract clients. Excellent communications skills are also a significant advantage. So, it is pretty easy to pinpoint what makes a good real estate agent. However, we will switch a different perspective and talk about the things successful real estate agents never do.
It makes sense to acknowledge the things successful real estate agents never do.
Taking a closer look at what not to do as a real estate agent is a relatively neglected point of view. Also, it is usually hard to see where your faults may lie. So, taking this perspective allows you to analyze your performance objectively and locate how you may bolster your career. Therefore, it pays to have a mental ‘rulebook’ to remind you what might be a wrong approach or conviction. In fact, showing a willingness to learn and adapt to changing circumstances is one of those invaluable assets your clients will immensely appreciate.
Never expect immediate results
Whether you are a new agent or just relocating to a new real estate market, you might be inclined to expect everything to roll out smoothly in the first few weeks. However, generating enough experience and clout to sell listing after listing does not usually happen immediately. The key is to be patient. Just as you advise your clients - manage your expectations and arm yourself with patience.
Advertising is the real estate agent’s best friend
Impactful advertising plays a pivotal role in a real estate agent's career. A good pop culture example illustrating this is Saul Goodman's marketing campaign in the wildly popular TV series "Breaking Bad." His brazen and unsubtle promotional videos and catchphrases "Better Call Saul" and "It's all good man" (that is, "It's Saul Goodman") do an excellent job targeting precisely the people on the wrong side of the law.
So, it helps to have a clear idea of the kinds of properties and clients you want to attain. Firstly, you may want to figure out what kind of client profiles work for you best. Then, you can use this focus group as a foundation for establishing your brand.
Essentially, investing in an engaging, memorable marketing campaign will make you stand out from the crowd. Furthermore, profuse and dedicated commitment to advertising is the easiest way to accumulate clout. That is why all good real estate agents know their market and play their advertising cards accordingly.
Successful real estate agents offer a versatile range of services
Another way you can make yourself more visible to potential clients is to offer them your skills in the field of real estate and access to other services they could find helpful. So, teaming up with a time-tested and experienced moving company is one way you can appeal to your clientele, as they can rely on you throughout the home selling or home buying process. And the experts from Slattery Moving and Storage confirm this. They cooperate with several agents from different areas who recommend their services.
Good real estate agents never fail to make use of technology and social media
Modern-day tech and social media trends offer us a fantastic way to assess current real estate trends. Communicating with potential clients in person and online can help you extend your area of influence considerably. So, your social media presence can help you gauge what appeals to people when they are looking to buy a property.
For instance, most homebuyers in the US are exalted when the property has a kitchen island or plenty of storage space. There are many such structural and home decor trends you can take notice of and use to your advantage. This kind of awareness of what appeals to your clients will help you build a meaningful relationship with them.
Knowing that you are in tune with current trends and their preferences will also allow clients to communicate their needs freely. They may perhaps even put in a good word for you with their friends and family.
So, not only does this allow you to know which strengths of the property on sale you should highlight, but it can also help you guide the client through the home purchase, offering advice on how to add a personal touch to a home they may not feel like theirs. So, before they decide to buy or move into the purchased property, you can provide tips on making the place feel like home and help them ease into the process.
Successful real estate agents are not solo players
If you are still inexperienced or are struggling to establish yourself in the given real estate market, you may want to seek out a mentor or look into different career advancement options. Many real estate agents collaborate with real estate referral organizations that allow them to 'trade' their clients with other real estate agents worldwide.
Also, you should do your best to become part of the local real estate community. You can do this by attending industry events and workshops. Use your networking skills and acumen to draw attention to yourself. Just stay motivated and try not to do the things successful real estate agents never do. Eventually, success will come your way.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on October 13, 2021 at 1:05 PM|
As you may already know, the COVID-19 pandemic has spurred vast interest in real estate. The reasons are many. So many people have switched to remote working. In addition, the mortgage rates are fairly low, resulting in a considerable number of people investing in their first home or summer house. In total, what you have is one of the largest property-buying waves this country has ever seen. Consequently, median property listing prices have increased by 23% since the start of the pandemic. This is excellent news for anyone who made a career change to become a licensed real estate agent. Hence, we will discuss what to expect of the housing market in 2022 so that you can plan out your property selling strategies.
So far, the real estate market has been predominantly a seller's market. However, the real estate predictions for next year are not as bright. Many homebuyers are expressing reservations in the face of exorbitant real estate prices and soaring prices of appliances and other home inventory. This means that building a solid relationship of trust with the clients is a top priority for real estate agents in 2022. But what does this waning of buyers’ interest hold in store for the housing market in 2022?
How will the housing market fare in 2022 after a period of rapid increase in homebuyer activity?
Growth of prices in the 2022 housing market - but slower
Industry professionals mostly expect slower growth in the global housing market but growth nonetheless. Some research into real estate trends predicts just a 2.7% increase in housing prices in 2022. This comes as no surprise since this year has seen unprecedented price growth, the highest in the last 45 years. As income growth has not followed up the surge in real estate prices, it is only natural that the housing market will slow down compared to 2021 and 2020.
In fact, the slowing appreciation is already quite apparent in the housing market. Some estimates show that median home prices from April 2020 to April 2021 grew by 17.2%. Yet, in the following months, it amounted to only 8.6% of an increase. Just by looking at the numbers, you could be swayed into thinking that real estate agents are in for a significant reduction in client interest. However, this decrease is unlikely to downturn home pricing developments in 2022.
If you, however, notice these changes affect the buyer's demand in your local real estate market, then joining a real estate referral program might bring in a lot of benefits for you and your business strategy. Many successful real estate agents choose to build their client network in this way as it allows them to partner up with experienced real estate referral agents. This is just one of the ways you can prosper if the housing market affects your operations in the coming year.
Millennials will positively influence the housing market in 2022
It is not just remote working induced by the pandemic that has instigated the increase in housing prices so far. There is a surge in demand as many Millennials are reaching an age when they can afford to buy their own property and move out of their parent's homes.
Aside from Millennials, many people are now also working remotely. This has helped spur the growth of housing prices. Also, homebuilding companies have been playing it safe since the 2008 housing bust. Thus, the housing supply can hardly satisfy the combined demand of Millennials and remote workers. In fact, some claim the US housing market lacks a staggering 4 million homes than what will be needed in 2022. Some estimates even show this number is as large as 6.8 million!
There is a shortage of homes, especially single-family homes.
If you have finally purchased your own home or plan to do so in the next year, be sure to plan out your relocation in good time. Given that a large chunk of Millennials still express interest in buying property, the consultants at strongassmovers.com advise that you book a slot as soon as you seal the deal with your real estate agent.
Second-home residential real estate might experience a softening
The year 2022 might see the end of the Covid-19 pandemic. Hence, some estimates show that the trend of buying in second-home markets rather than metropolitan areas will significantly diminish in 2022. A lot of companies have already abandoned the remote working business model since many people are getting vaccinated. So, home values in large cities and economically developed neighborhoods should prosper continuously. But, vacation properties in rural or areas distant from big city centers are unlikely to stay in vogue in 2022.
Second-home markets will likely plummet in 2022.
Showings and offers in second home real estate are likely to diminish as well
But what will all of this mean for real estate agents? How will these projections influence their workdays? Some experts believe that property sales in the last year indicate that the housing price will remain relatively stable in 2022. This means that an undersupply of affordable housing in the global real estate market is likely to stay. In addition, interest in the second home market will expectedly diminish, as we have mentioned. As a consequence, so will the number of showings and, with it, buyers' offers.
For real estate agents, this is a fairly grim prediction of what to expect of the housing market in 2022. Hence, be sure to figure out a solution well ahead of time. You could expand your influence internationally or find more clients through a referral program. Whatever you decide, make sure you enter 2022 well-prepared!
Written by: Lisa Robert with US Home Experts