Letters that you can send to your friends & family

Below are a few examples of letters that you can send to your friends and family. Put a list together of all of your friends and family that you feel comfortable mailing a letter to with their mailing address. Simply copy and paste one of the below letters into a word document, fill in some of the “blanks”, and mail it to them. Your best source of referral business always is your friends and family. Mailing them a personalized letter is sure to get in their hands and that way they know what you do as a referral agent. These can also work in a personalized email to your friends and family. These are just examples, feel free to edit to fit your style.

Referral Letter 1

Hi [Friend/Family],

(Feel free to add a personal note here to make it warm and genuine.)

I wanted to share some exciting news with you—I’m now licensed with Park Place Realty Network. This isn’t your typical real estate company. Park Place specializes in connecting people with the best real estate agents in their market.

Whether you’re planning to buy or sell a home, an investment property, land, or even a business—anywhere in the U.S. or around the world—I can help. All I need to do is let my company know what you’re looking to accomplish, and they’ll research and match you with a top-performing agent in that area. There’s no cost to you for this service.

If you or someone you know is considering a move or sale, I’d be grateful if you’d keep me in mind.

You can learn more on my website: [Your Website Address]. If you have any questions, please don’t hesitate to reach out—I’d love to walk you through how it works.

Take care,
[Your Name]
Phone: [Your Phone]
Email: [Your Email]
Website: [Your Website Address]

Referral Letter 2

Hi [Friend/Family],

(Add a personal note here to make this letter your own.)

I wanted to take a moment to catch up and also share a way I may be able to help you or someone you know. I’m with a company called Park Place Realty Network, which specializes in connecting people with the right real estate agent. This service is completely free to you.

If you’re thinking about buying or selling any type of property—residential, commercial, land, or even business—anywhere in the world, I can help. All I need are the details of what you’re looking to do. From there, my company researches the market to identify the top agents in that area with a proven track record, ensuring you’re matched with a trusted professional.

With more than a million real estate agents in the U.S. alone, finding the right one can feel overwhelming. Park Place makes sure you’re connected with someone who’s truly qualified to handle your transaction.

You can find more information on my website: [Your Website Address]. Please don’t hesitate to reach out with any questions.

Take care,
[Your Name]
Phone: [Your Phone]
Email: [Your Email]
Website: [Your Website Address]

Referral Letter 3

Hi [Friend/Family],

(Add a personal note here to make this feel personal and genuine.)

I wanted to share a quick update about what I’ve been working on, since it may be helpful to you or someone you know. I keep my real estate license active with a company that works a little differently than a traditional brokerage. Instead of listing or showing homes myself, I’m able to connect people with top real estate agents anywhere in the world.

If you’re looking to buy or sell any type of property—residential, commercial, land, or even business—I can help make sure you’re in good hands. My company uses a system that identifies agents with a proven track record of success, so you’re matched with someone who is highly qualified. Best of all, there’s no cost to you for using this service through me.

If someone you know is also planning a move or sale, I’d be grateful if you’d keep me in mind.

You can learn more on my website: [Your Website Address]. If you have any questions about how this works, just reach out—I’d be happy to explain.

Take care,
[Your Name]
Phone: [Your Phone]

New Homes Construction Letter

Hi [Friend/Family],

(Add a personal note here to make it warm and personal.)

If you or someone you know is thinking about purchasing a new construction home, I’d love to help. I keep my real estate license with a company that gives me access to builders across the entire state of [Your State]. Unlike going directly to one builder, which only shows you their communities, I’m able to see what’s available from all builders.

This means you can compare options side by side to find the right community, the right floor plan, and the best value for your budget.

You can browse available new construction properties here: [Insert Your New Home Website]. If you have any questions or want more details, please don’t hesitate to reach out—I’d be happy to help.

Take care,
[Your Name]
Phone: [Your Phone]
Email: [Your Email]
Website: [Your Website Address]

Above are just a few examples of letters that you can send to your personal contacts. Think of the many other ways that you can reach out to potential sellers like owners who recently had a liz pendens filed against their property and they need to sell before a potential foreclosure. Or, owners of commercial real estate that let their properties sit vacant in your local town. The list can go on and on as real estate is a vast industry, and there are potential referrals in all of it.

Let us know if you have any questions or concerns or you want to talk about your own ideas on how to generate potential referral business.