What is a typical referral?

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A typical referral is a friend, family member, or co-worker of one of our active agents who is looking to buy or sell real estate anywhere in the United States. You submit the referral on our website, and we will match them with a top-performing agent in their market using our database.

If you already have an agent you would like to use, that is fine as long as they agree to our referral fee (30%, or 25% on sales under $200,000). We also handle international referrals.

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I have a buyer who wants to look in multiple markets. Can I refer them to more than one agent?

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No. We do not send the same buyer to multiple agents in different markets, as this can damage our relationships with the companies we work with.

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Your buyer should narrow their search to one primary market (typically within a 25-mile radius). If you prefer to refer them to multiple agents on your own, we can show you how to locate those agents and have our referral agreement signed separately.

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Can I refer out an internet lead?

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Yes, but the process is different. Internet leads generally have a lower closing rate (around 10%) compared to personal referrals, which usually close 60% or more of the time. Because of this, we do not assign internet leads the same way we do personal referrals.

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To refer an internet lead, you will need to identify the agent you want to work with and have their broker sign our referral agreement. It is best to nurture the lead first before referring it out. Internet leads often work best with agents who are comfortable following up and working longer-term prospects.

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If you submit the lead on our website, we will email you instructions on how to find an agent for that referral.

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I have a referral who is an acquaintance I have not spoken to yet. Can I still refer them?

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Yes, but there is an important difference.

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If you have not confirmed that the person wants to work with an agent, you will need to find the agent yourself and have their broker sign our referral agreement.

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If you speak with the referral first and confirm they are ready to work with an agent, we can then handle the referral placement for you.

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How do I refer out an international referral?

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Submit the referral on our website as usual. Once received, we will email you with next steps.

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For international referrals, we research top brokers in the local market and send you their contact information. You will reach out to confirm they are agreeable to our referral fee (30% or 25%, depending on price). Once confirmed, email us the broker and agent details, and we will secure the referral agreement.

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This process works best because many international brokers prefer direct communication and our agents who send out international referrals typically speak the language of the country they are referring to. 

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How do I refer out non-residential real estate?

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The process is the same as residential referrals.

Whether the referral involves commercial, land, new construction, or other real estate types, the steps and referral fees remain the same. The referral source (family, internet lead, or international) determines the process—not the property type.

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You can find more details on non-residential referrals on our website.